Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Journalism needs more content strategists, particularly strategists with training or experience as a journalist. All of the invaluable information that she shared in the first edition is included with numerous new examples. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. Important voices in content strategy. She is the author of the seminal Content Strategy for the Web (2nd edition. Content strategy and content marketing is quickly gaining ground. It's too limiting to constrain content strategy to the domain of web communications only. But what does that really mean? Adding voices that matter beyond mine:. The sans-strategic world lacks a great deal. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. The main thing content needs to be is usable and useful. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. As a community manager you notice people, content and schedule are required. What is digital experience – “Content Strategy for the Web” is a book she recommends. This second edition retains all that was wonderful in the first book,. How do we build web places that actually meet human needs? The most effective web strategies include 4 different kinds of content. By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality.